T-Mobile
T-Mobile
America’s leader in 5G, T-Mobile partners with huge technology companies like Apple, Samsung, and Google to bring customers an unparalleled experience in connectivity.
My Role? Manager, Brand Marketing + Creative Strategy: Spearhead partnership and ad agency strategic development to drive best-in-class brand moments; Drove subscriptions for T-Mobile customers and elevated brand through transforming insights into action
Superpower unlocked? Multi-channel brand strategy; external partnership development
Check out a selection of work below.
SAMPLES
SAMPLES
Insight
My Role
Solution
Impact
SAMPLE #1
APPLE TV+ CREATIVE STRATEGY
Consumer Problem
Android users were under-indexing on new Apple TV+ subscriptions.
Android users love adventure.
Develop a multi-channel creative strategy to increase overall redemptions of a new Apple TV+ ON US offer
(1) Run a creative test using various action versus comedy content for Apple
(2) Introduce the use of SMS to the Android audience.
(3) Re-position Apple TV+ not as a destination for various pieces of content, but as a singular destination for the audience’s preferred content.
Apple TV+ redemptions spiked by Android users by over 130% on the day the campaign went out.
