New York Theatre Barn is NYC’s premiere incubation program for new musicals. The non-profit company attracts everyone from Broadway veterans to American Idol finalists.

The Ask? Build a power line and logo for the company’s 2023 year end appeal, an annual effort to raise money for the next year

My role? Lead a copywriter and a designer on a journey to arrive at an impactful, scalable design and copy; Deliverables included logo, video, imagery, and email copy and design

Superpower unlocked? Stretching the dollar. The total budget for this program was $350. The program raised over $60,000, and garnered attention from New York State Council for the Arts and more.